Kind + Jugend to join forces with The Insights People

Parents Insights are thrilled to announce that CEO Nick Richardson will be speaking at Kind + Jugend 2018.

Kind + Jugend, which takes place in Cologne, is the international leading trade fair for premium baby and toddler products. It sees more than 1,200 exhibitors from 50 countries and around 22,500 trade visitors from around the world.

It’s the perfect platform to share insights into the world of children and parents – making it a great fit for the work of The Insights People, who oversee both Parents Insights and Kids Insights.

Parents Insights look at the ways in which brands can maintain their advantage with parents. Everyone in the industry knows that as the landscape around us evolves, brands must evolve too. With an increasing percentage of expecting parents belonging to the millennial generation, today’s experience of parenthood is taking place in a world completely different to that of generations before.

By delving into their world, we can gain information on what they are consuming, alongside their babies and young children, in terms of their digital environment, media, products and services.

Parents Insights survey 200 different expecting and new parents every single week. That’s 10,000 parents a year – which enables the team to provide the most comprehensive and dynamic insights into the parent and family ecosystem. Collecting data every week allows us to spot trends that could open new opportunities for brands and expand their offering.

Nick, who will be speaking on both days of the event, says: “We’re delighted to have been asked to present some of our data and insights at one of the industry’s most important events. It’s fair to say that in today’s fast changing world, access to statistically robust and real-time data has never been more important.”

For more information on Parents Insights, including a sample report and a free demonstration of Parents Insights award-winning portal, visit or call 0330 159 6631.